Meg Aroma

Status: (Past) Semester one, 2010

Need
53% of small to medium sized businesses fail in the first three years.

Objective
To revive the business of struggling entrepreneur Megan Johnson.

Project Description
Megan Johnson approached SIFE AUT in the hope of helping to get her new business Meg Aroma back on track. Meg Aroma provided services in massage therapy and sells aromatherapy products.

The Meg Aroma team helped Megan to establish a solid platform for her business by:

  • Re-focusing on Megan’s core revenue stream
  • Developing marketing resources
  • Providing training on appropriate financial practices.

Impact
From the above improvements made; Meg Aroma gained eight new clients, and was generating a stable income of $1500 a month.

Sustainability
By focusing on her massaging services and introducing key business practices; Meg Aroma is now moving towards a regular income that will over time help Megan turn her dream of expanding her business; into a reality.

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